Effective Date: August 27, 2025

Introduction

The Perfect Florida Home ("we," "us," or "our") respects your privacy. This Privacy Policy outlines how we collect, use, and protect the personal information you provide when you interact with our real estate services, including our website, https://theperfectfloridahome.com/, and our communication channels.

By using our website, you agree to the collection and use of your information in accordance with this policy. We are committed to protecting your privacy in compliance with all applicable Florida and federal laws, including the Florida Digital Bill of Rights (FLDBOR), effective July 1, 2024.

Information We Collect

We collect a variety of information to provide and improve our real estate services. By accepting this Privacy Policy, you consent to our collection, use, processing, and sharing of this data with third-party processors for our legitimate business interests.

• Personal Data: This is information that can identify you, such as your name, email address, phone number, and demographic information. You provide this voluntarily when you fill out contact forms, save property listings, or sign up for alerts. Refusing to provide this data may prevent you from accessing certain features or services.
• Derivative Data: Our servers automatically collect information when you access our services, including your IP address, browser type, pages viewed, and access dates and times. This data may be collected by third-party analytics or advertising providers and generally does not identify a specific individual.
• Voice and Conversation Data: When you interact with our AI voice or text assistants for lead qualification or follow-up, we may collect and process voice recordings, transcripts, and contextual information. This data is used to provide services, improve our AI systems, and enhance your user experience. We collect this data with your explicit consent, which you provide when you engage with these features.
• Financial Data: We do not collect or store sensitive financial data, such as credit card or bank details, on our website. All financial transactions related to a real estate transaction are handled by licensed third-party professionals (e.g., mortgage lenders, title companies) and are not processed by our systems.
• Social Networking Data: We may access public information from your social media profiles (e.g., Facebook, LinkedIn) for lead generation purposes. To prevent us from accessing this data, please adjust your privacy settings directly on the social media platform.
• Other Data: You may voluntarily provide additional data when entering a contest or survey. This information is provided in exchange for participation.

How We Use Your Information

We use your data for the following purposes:

• To provide and maintain our real estate services.
• To communicate with you about property inquiries, saved listings, and other real estate-related services.
• To personalize and improve your user experience on our website.
• To send you property listings and other relevant information.
• To administer contests and promotions.
• To analyze website trends to improve our services.
• To comply with legal and regulatory obligations as a licensed Florida real estate agent.

Disclosure of Your Information

We do not sell your personal information. We only share your information with trusted third parties as necessary to provide our services and to facilitate a real estate transaction. This may include:

• With Your Consent: We may share your information with third-party service providers (e.g., mortgage lenders, home inspectors, title companies) with your explicit consent to help you complete a real estate transaction.
• To Comply with the Law: We may disclose your information if required to do so by law or in response to a valid request from a government authority, such as the Florida Real Estate Commission (FREC).
• With Service Providers: We may share information with trusted third-party companies that perform services on our behalf, such as website hosting, analytics, marketing, and client relationship management (e.g., the GoHighLevel CRM platform). These third parties are obligated to keep your information confidential.
• SMS Data: Your mobile opt-in data and consent information are not shared with any third parties for marketing or promotional purposes, excluding the service providers necessary to deliver the SMS service.

Your Rights Under Florida Law

The Florida Digital Bill of Rights (FLDBOR) grants Florida residents specific rights regarding their personal data. These rights include:

• Right to Access: You have the right to confirm whether we are processing your personal data and to obtain a copy of that data.
• Right to Deletion: You can request that we delete personal data you have provided to us.
• Right to Correction: You have the right to request that we correct inaccuracies in your personal data.
• Right to Opt-Out: You can opt out of the processing of your personal data for targeted advertising purposes.
• AI-Specific Rights: You have the right to a human review of any significant decisions made about you by our AI systems and to request the deletion of data from AI interactions.

To exercise these rights, please contact us at the email provided in the Contact Us section below. We will respond to your request in a timely manner as required by law.

CAN-SPAM Act

We are in full compliance with the CAN-SPAM Act. This means we:

• Do not use false or misleading email addresses or subjects.
• Clearly identify promotional messages.
• Include our physical business address in all commercial emails.
• Honor all unsubscribe requests promptly.
• Provide a clear and easy way for users to unsubscribe.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at:

Kenny Medina

407-412-4190

Kenny@theperfectfloridahome.com